Rationale:
As with any career path, the ongoing development of essential
skills is of prime importance to the professional salesperson.
Staying in touch with the fundamentals that produce the required
performance levels is a key part of being successful in a
competitive environment. Key Account Management involves
implementing deliberate relationship strategies designed
to create mutual expectation and enhance market penetration
through selected customers.
This course is designed to further develop the knowledge
and skills of sales people who have been selling for a period
of time. Participants will learn how to establish differentiation
between their organisation and their competitors and increase
the contribution and loyalty for their key accounts.
Who Will Benefit?
Salespeople who have been in sales for a while and now need to gain a deeper understanding
of all the key elements relating to successful selling. This course would suit people who
are at an intermediate to senior phase of development. This is not a key account management
course although areas of key account management are covered.
What are the Key Learning Outcomes?
Salespeople who have been in sales for a while and now
need to gain a deeper understanding of all the key elements
relating to successful selling. This course would suit
people who are at an intermediate to senior phase of development
and who are responsible for developing and maintaining
partnerships with key customers.
What is the Duration?
In-house: We tailor to your needs whether it be a 2 hour presentation, half or full day training or a long term program – it’s your choice
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